Treat your lashes to New York style and sophistication with the launch of ‘Madison Avenue’ Mascara. In a simple swish, coat each and every lash in the blacker than black,creamy formula and experience dazzling levels of volume, length and curl. New York’s Madison Avenue embodies luxury, glamour and high-end extravagance. And now you can expect the same from your lashes.

For simple everyday glamour, apply iINK Liquid Eye Pencil to the top lash line, and smudge to desired effect. Curl lashes and apply two thin coats of Madison Avenue Mascara. This look will hold all day and will remove easily at night with Makeup Remover.